REVERSED PYRAMID

Über den Titel

The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:
To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded
principle that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.

ÜberWachtel, Stefan

Dr. Stefan Wachtel ist Executive Coach und Autor von „Executive Modus“ und „Die Kunst des Authentischen“. Sein Buch „Das Zielsatz Prinzip“ gibt die tiefere Begründung dieser Trichter-Methode. Host des Executive Modus Podcast.